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Why Refrigeration Should Be Your Top Priority in a New Kitchen

Posted on August 6th, 2025 Categories Kitchens, Latest News

Liebherr integrated appliances

When planning a dream kitchen, most people’s minds jump straight to sleek ovens, statement hobs, and fancy extractor fans. But ask any seasoned designer, and they’ll tell you the unsung hero of any modern kitchen is — and always will be — refrigeration.

The Most Used, Least Considered Appliance

Your fridge is the only appliance that runs 24 hours a day, 365 days a year. It quietly protects hundreds of pounds’ worth of fresh food each week, maintains food safety standards, and directly impacts the taste and longevity of what you eat. No oven or dishwasher comes close in terms of daily importance.

Cheap Fridges Cost You More

Opting for a budget fridge might feel like a win at the checkout — but you’ll pay for it later. Inconsistent cooling can lead to premature food spoilage, while poor energy ratings can significantly increase your electricity bill, especially as Energy costs are only going one way. Over a decade, that bargain appliance could cost you far more than a premium one ever would.

Modern Refrigeration = Smart Investment

Today’s top-tier fridges from brands like Liebherr, Mi

The unsung hero of your kitchen

ele, Neff, and Siemens do more than just chill your food. They offer smart humidity zones for fruit and veg, separate cooling systems for fridge and freezer compartments, and advanced air circulation to prevent frost build-up and odour mixing. Some models even connect to your smart home system and let you view the contents via your phone while shopping.

What to Look For

When choosing a new fridge or freezer, consider:

Energy efficiency – Look for A-rated or above
Dual or multi-zone cooling – Keeps food fresher, longer
NoFrost technology – Saves hassle and improves efficiency
Flexible storage – Adjustable shelves and drawers make a huge difference
Built-in vs Freestanding – Depending on your kitchen layout
Smart features – From cameras to touchscreens, there’s a lot to explore

Invest in Where It Matters

At By Design Cambridge, we help our clients make smart, long-term decisions — and refrigeration is always high on the list. Brands like Liebherr, Miele, Neff and Siemens offer outstanding performance and longevity, blending beautifully into any modern kitchen.

Think Long-Term. Think Refrigeration First.

Buy once, Buy right. Don’t let the fridge be an afterthought. When you invest in quality refrigeration, you’re investing in your health, your budget, and your peace of mind.

Visit our showroom or explore our top refrigeration brands at bydi.co.uk — and let’s design a kitchen that keeps its cool.

      EXCELLENT  
   Based on 17 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Billy Lucas 
 
 
 
 Trustindex verifies that the original source of the review is Google. Denis and the team were incredibly helpful through the whole process of our kitchen refurbishment. From the initial discussions and call out with Denis, his particular eye for design came through and he made some great suggestions for opening up the space in terms of removing the chimney breast and partitioning out existing pantry which have transformed our kitchen area. Denis was there every step of the way, coming in an checking on the trades, liaising with them while we weren't in the property and project managing it to a very high standard.

The team they used were equally as thoughtful, providing great suggestions and design, with the new flooring throughout the downstairs, it feels like we live in a different house. We would highly recommend By Design to design and spec your kitchen.
  
 
      Posted on Google  
   
   Martin Seed 
 
 
 
 Trustindex verifies that the original source of the review is Google. Our son & daughter-in-law suggested we contact Denis at By Design for our new kitchen, after their successful installation 3 years ago. We are pleased we did, as we are delighted with the result. German manufacture, with lots of neat innovations to make best use of our fairly limited space, and which didn’t stretch our budget. Denis has a wealth of knowledge, guiding us through the design process to a quality kitchen. We are pleased to recommend By Design. Mary & Martin South Cambridge.
  
 
      Posted on Google  
   
   Ian Hirsch 
 
 
 
 Trustindex verifies that the original source of the review is Google. By Design recently designed, supplied and installed our new bathroom. Throughout the entire process, the service we received couldn't have been better. The main reason we chose By Design was the fantastic support we received from Denis. He was with us every step of the way, from exploring various design options to regularly checking in on the fitting progress.

The team responsible for the fitting was extremely courteous and consistently went out of their way to ensure everything was being carried out as expected. They also made a special effort to minimize any disruption to our daily routines.

Thank you for providing such excellent service and for making our bathroom renovation a smooth and pleasant experience.
  
 
      Posted on Google  
   
   Lee Robertson 
 
 
 
 Trustindex verifies that the original source of the review is Google. We had By design completely redo our Kitchen and all bathrooms, both processes were slick and informative, project managed by Denis and or Mark, great set of trades who had pride in their work, 100% satisfaction with both jobs and results would 100 % recommend them for any Kitchens or bathroom projects.
  
 
      Posted on Google  
   
   Brandi Leach 
 
 
 
 Trustindex verifies that the original source of the review is Google. I'm thrilled with our new bathroom from By Design. The entire experience from the initial design through to completion was excellent. It was so reassuring having Denis managing the project. He'd stop in most days to make sure everything was on track and up to his high standards and to deal with any small issues that cropped up. All of the contractors they worked with were also excellent. The entire project ran smoothly and on time. And the finished room is beautiful! Just what we wanted. We'd definitely use By Design again.
  
 
      Posted on Google  
   
   Anthony Butterworth 
 
 
 
 Trustindex verifies that the original source of the review is Google. Completely superb job on our bathroom, accomplished in spite of a number of hesitations and changes of mind on our part.  Please would you compliment and thank both your own staff and also your various subcontractors?  They were thoroughly professional, expert and speedy: and they were also extraordinarily courteous, considerate and careful in their work.  Completely beyond our expectations.
  
 
      Posted on Google  
   
   Jonathan de Groot 
 
 
 
 Trustindex verifies that the original source of the review is Google. An amazing customer service with the most varied collection in a relative small area.
They offered much lower prices than Cambridge worktops. Would highly recommend.

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